Back when going to college there was a public announcement from the Paris Treaty about global-warming and its efforts to produce more ideas and companies that could not only change our way of living but told us to proactively make the planet a better place than before we had arrived into the world. Its a responsibility I hold true to my heart. This project is a futurist idea of a small place that could be re-purposed for good. During college I used to go to a lot of abandoned buildings and just appreciate the space for what it once was but also to just adventure. I came up with the idea under my parent company Kuler that it would be so cool to see these reused. To repurpose parking garages as public gardens or reusing an abandoned church as an air-soft arena. Ideas that could create a sense of community and inspire. Our goal is the change the future of communities in our little corner of the world :)

First when creating the logo and what inspiration came behind it I wanted to keep it about the quote “my little corner of the world”. Those words kept ringing in my head and I looked through several names with ChatGPT in order to brainstorm quicker. I landed on corner aka RINCON in spanish. I wanted a latin-american name that could convey the idea that to escape your world you just had to go down the street or to the little corner of your neighborhood that you loved leaving your house for or rushing to after work instead of just going home. There were options that did make me second guess if RINCON was the right choice but overall this one spoke to me more than most. After mind-mapping for a name i came up with a collage of some fonts and logos that inspired me with the decision but ultimately was chosen like this through a typeface I found on DaFont after hours and hours of looking for something that spoke.